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Author: search.filters.author.Linet Akinyi ElishaSubject: search.filters.subject.Career Choices

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    Group Career Counselling and its Influence on Students’ Career Choices in Homa Bay County, Kenya
    (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2025-09-04) Linet Akinyi Elisha; Joab M. Kinzi, Phd; Lilian C. Kimaiyo, Phd
    The society expect students to make career choices that not only make them employable but also suitable by the end of their schooling. According to Kenya National Bureau of Statistics (2024), 75% of the unemployed youth did not know what career would suit them by the time they left school. Making career choices is known to be one of the most difficult decisions. This means that students require guidance and counselling in career failure to which they may end up in unsuitable career with lifelong frustrations. Effort have been made by the school career counsellors to manage career guidance and counselling, however, many school leavers continued continued to display lack of career awareness in kind of jobs that would suit them after school. The study objective was to investigate the influence of both peer and professional led group career counselling on career choice among secondary school students in Homa Bay County, Kenya. This was a quantitative study that adopted correlational research design. Form three students were targeted and a sample of 379 participants obtained using proportional sampling. Data was collected using a 5-point scaled questionnaire validated by experts and whose Cronbach's alpha calculated reliability was .78. The analysis included calculation of Means,percentages, correlation and regression. It was found that group counselling has statistically significant influence on career choice with correlation (r) of 0.50 and (R2) of 0.25. This was interpreted to mean the relationship was positive and moderate and the (R2) value, meant that group counselling strategy influenced career choice by 25%. In conclusion there is a significant positive relationship between group career counselling and career choice. Regression analysis revealed influence of group career counselling on career choice. This suggest that improving counselling strategies also improves student career choices.